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As popular music roared with the fatter tones of humbuckers at the dawn of the 1970s, Fender hired acclaimed pickup designer Seth Lover to create a distinctly Fender-flavored take on a higher-output dual-coil pickup. The resulting Wide Range pickup used large bobbins and threaded CuNiFe-rod magnets to achieve its distinctively brilliant sound, as heard on that era's Telecaster Custom, Thinline, and Deluxe guitars. The first authentic CuNiFe-magnet-powered Wide Range pickup in more than 40 years delivers the tone of the original.